Reinforcing the investment rationale to positively influence investor sentiment
A compelling, actionable investment rationale that captures management’s vision is critical to IR program success. To get Wall Street’s attention, the thesis must differentiate a company from its peers and comparable investment ideas by showcasing a company’s unique investment attributes, competitive advantages, growth opportunities and business plan. Effective messaging is at the core of what LHA delivers.
We pride ourselves on our ability to quickly understand and effectively interpret the nuances of a client’s business, growth strategy and industry dynamics, enabling us to shape the story’s appeal within the context of current investor sentiment. We leverage our capital markets and investor relations experience to formulate an investment proposition that optimally positions a company to its target audiences.
A cogent communications platform supports a company’s investment thesis. We identify and develop key messages as well as determine appropriate metrics, benchmarks and financial and operational objectives that validate the story and attract Wall Street’s attention. This platform is then reinforced in all communications to enable analysts, investors and others to buy into the company’s vision and track performance.
For more than three decades LHA has been a leader in developing industry best practices. Staying abreast of regulatory change and evolving communications technologies, we never stop challenging ourselves to bring fresh thinking to client programs while incorporating best practices into every aspect of our work. Our insight into process and product is borne out of knowledge, experience and integrity.
At LHA, we focus on best practices. We believe media relations can broaden awareness, gain community support, improve image, educate the public, catalyze action and support investor relations. For media relations programming, we partner with experts in online and traditional media to plan and execute timely and appropriate tactics to influence stakeholders.