No single outlet exerts more influence over your audience than the media. With this crucial fact in mind, LHA develops and executes media programs specially tailored to our clients' needs, opportunities, and corporate objectives. Since all coverage is not necessarily good coverage, we provide valuable insight into how events, news, and corporate decisions will play among key audiences at any given time, and we maximize media opportunities when the time is right. The corporate positioning, media counsel and strategic press outreach we provide are designed to work alongside our investor relations programs to help attain your long-term IR communications goals and support your corporate events and milestone achievements.

• Event-Driven Placements
  LHA creates proactive, well-defined tactical media plans to gain widespread and favorable visibility for significant client events and news disclosures in the financial, trade and local press. These events may include: mergers and acquisitions; product launches; significant earnings announcements; FDA approvals; and related event-driven news. Our efforts focus on message positioning, extensive management preparation, and careful planning of the correct media strategy for the circumstances at hand to best showcase the news and heighten the credibility of the overall story.
• Strategic Media Programs
  Credible third-party exposure raises corporate visibility, helps targeted audiences learn more about client companies, and validates investment stories. LHA's experienced media team creates media outreach and support programs that validate clients' strategic plan execution and reinforce corporate positioning and investor relations messages. By maintaining close relationships with reporters at high profile business media such as The Wall Street Journal, The New York Times, Forbes, Fortune, Business Week, CNN, MSNBC, CNBC, and Bloomberg, we have built a proven ability to cultivate feature level coverage that accurately showcases client achievements, industry leadership, and management team members. Timing and preparation are everything: we will help determine when to pursue media opportunities (and when to avoid them), work with target reporters to understand and shape the story angle, and prepare clients extensively to stay comfortably on message.