Media Relations

Leveraging media relations to broaden awareness, gain support and catalyze action

At LHA, we understand the changing face of the media and how stories are developed. We are adept at securing coverage for clients that reaches the right audience with a controlled message. Our long-standing relationships span trade media, consumer outlets and the business press, including traditional and online sources of news and information.

The media industry is experiencing a transformation. Traditional media outlets remain fiercely competitive with smaller staffs, and the shift to digital is leading companies of all sizes and sectors to seek expert guidance. At LHA, we believe this new media landscape, highlighted by a true convergence of traditional and online, creates the ability to powerfully influence audiences via integrated, strategic programs more so than ever before.

We offer clients creativity, a results-oriented focus and a 360-degree understanding of diverse sectors and audiences. We have a keen ability to anticipate and adapt to change, meeting every challenge with thoughtfulness, action and agility. We combine a roll-up-your-sleeves mentality with a passion for media relations.

LHA’s media team is dedicated to securing high-profile, high-impact coverage for our clients. The team works collaboratively with LHA’s IR colleagues to provide integrated programming. From rapid news bureau response to detailed strategic campaigns, LHA provides the guidance and execution our clients need to achieve business objectives.

Delivering results that catalyze action is accomplished through close relationships and a unique understanding of the media landscape. This approach is further cemented by a detailed grasp of each client’s business and competition, key messages and target audiences. LHA helps clients strengthen and build their brands, corporate identities and reputations.

From mainstream outreach to news cycle management, from targeted trade publications to crisis communications, LHA’s media relations team maintains the experience and insight needed to dramatically impact overall and targeted awareness.

Our approach to results-oriented media centers on a focused, tailored process with services, including the following:
 

  • Development and execution of external communications programs
  • Brand positioning and key message development
  • Proactive media-specific messaging and targeted outreach
  • News bureau management
  • Editorial desk-side meetings
  • Audience identification
  • Utilizing key influencers and thought leaders
  • Media audits
  • Tradeshow support
  • Collateral development
  • Media training and interview preparation
  • Securing special event attendance, introductions and meetings with key editors and industry professionals