Messaging and Communications - Telling the Story

• Optimal Investment Thesis Positioning
  A strong thesis is not created in a vacuum. LHA's team of former analysts, bankers, brokers and media experts partner with our clients to understand both the nuances of their business strategy and the dynamics of their industry sector, enabling us to shape the story's appeal within the context of current investor sentiment. We leverage our experience working on and with the Street to optimally position an investment proposition that drives all other communications.

• Communications Platform Construction
  To support a company's investment thesis, we simultaneously craft a cogent communications platform. We identify and develop the key messages, and determine appropriate metrics, benchmarks, and attainable financial and operational objectives that validate the story and attract the Street's attention. This platform is then reinforced in every communication to enable analysts, investors and other audiences to buy into the company's vision and track performance. We follow up with these constituencies to gauge whether the story is being well-received and use this feedback to enhance future messaging and programming.

• Unified Messaging
  We collaborate with our clients' internal marketing teams and external public relations agencies to ensure that the company's IR platform is integrated with communications efforts aimed at other audiences, including employees, customers, suppliers and partners. This is a critical step in maintaining a seamless, cohesive and credible public company identity.

To learn more about LHA's Strategic Investor Relations services please contact Keith Lippert - klippert@lhai.com, 212.838.3777 or John Heilshorn - jheilshorn@lhai.com, 212.838.3777.