|
|
|
Corporate
Communications
-
Event-Driven and Strategic
Applying the forward thinking used in our everyday
IR practice, we mobilize quickly to attack a
near-term event while maintaining the perspective of
a long-term communications program. We devise a
comprehensive communications strategy that
specifically addresses the particular opportunity or
challenge at hand, be it: new CEO appointments and
management changes; significant mergers and
acquisitions; high-level changes in strategy; plant
closings/openings; industrial accidents; product
launches/incidents; FDA approvals; brand launches;
release of clinical data; regulatory determinations
on product marketing applications; environmental
issues; corporate restructurings; and crisis
management.
-
Tailoring Messages to All Audiences
Critical to this effort is maintaining consistency
across all audiences while tailoring messages and
outreach to the individual concerns of each. LHA's
team works closely with our clients to ensure the
strategic elements of the event-driven program
addresses the needs of all affected audiences,
including securities and industry analysts;
investors; financial, trade and local media;
employees; customers; business partners; suppliers;
and trade unions. As part of our approach, we
prepare key messages, talking points and Q&A; coach
management and company representatives to handle
difficult questions and stay on message; work with
management to hone press interview skills; draft
internal and external communications and press
releases; and create slide presentations.
-
Unified Messaging Leverages IR Program
Corporate events, even crises, create opportunities
to advance a public company's identity and to drive
home the core elements of its strategy with external
audiences. Our role as a partner in creating a
client company's public image through ongoing IR
programming and our continuous feedback from key
audiences make us the ideal partner to tackle
corporate communications needs.
To learn more about LHA's Corporate
Communications services please contact Keith Lippert
-
klippert@lhai.com, 212.838.3777 or John
Heilshorn -
jheilshorn@lhai.com, 212.838.3777.
|
|
|
 |
|