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Every company at one point or another encounters a significant event or circumstance that demands broader, more comprehensive communications support and outreach efforts. LHA's corporate communications capability mirrors our core investor relations expertise, with deep experience in handling situations from the most groundbreaking to the most grave. These powerful resources combine a keen awareness of our clients' external audience needs and sensitivities with our intimate knowledge of their businesses and internal cultures. The corporate communications strategies we develop incorporate realistic, tangible objectives that enable our clients to evaluate our results.
- Event-Driven and Strategic
Applying the forward thinking used in our everyday IR practice, we mobilize quickly to attack a near-term event while maintaining the perspective of a long-term communications program. We devise a comprehensive communications strategy that specifically addresses the particular opportunity or challenge at hand, be it: new CEO appointments and management changes; significant mergers and acquisitions; high-level changes in strategy; plant closings/openings; industrial accidents; product launches/incidents; FDA approvals; brand launches; release of clinical data; regulatory determinations on product marketing applications; environmental issues; corporate restructurings; and crisis management.
- Tailoring Messages to All Audiences
Critical to this effort is maintaining consistency across all audiences while tailoring messages and outreach to the individual concerns of each. LHA's team works closely with our clients to ensure the strategic elements of the event-driven program addresses the needs of all affected audiences, including securities and industry analysts; investors; financial, trade and local media; employees; customers; business partners; suppliers; and trade unions. As part of our approach, we prepare key messages, talking points and Q&A; coach management and company representatives to handle difficult questions and stay on message; work with management to hone press interview skills; draft internal and external communications and press releases; and create slide presentations.
- Unified Messaging Leverages IR Program
Corporate events, even crises, create opportunities to advance a public company's identity and to drive home the core elements of its strategy with external audiences. Our role as a partner in creating a client company's public image through ongoing IR programming and our continuous feedback from key audiences make us the ideal partner to tackle corporate communications needs.
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